As a result, advertisers miss the opportunity to advertise on content that is highly relevant to their offering, and publishers are unable to monetize the high-quality content they produce. However, this means ad placements that are currently viewable on a viewer’s page may be excluded from campaigns if the property has historically low viewability rates. Typically, advertisers buy ads that are historically viewable above a certain threshold percentage.
We’re proud to be a leader in providing publishers with the tools to thrive in today’s digital video economy.”Īdvertisers traditionally base their ad bids on pre-bid viewability data, which indicates the historical probability that ads are viewable on a publisher’s property. Our technology gives advertisers the confidence their ad dollars won’t be wasted on non-viewable ads, and enables publishers to monetize a wider share of their content. “As the video player on the page, JW Player has access to granular information that nobody else has. “Real-time viewability is like knowing if a pitch will be a ball or a strike before it’s even thrown,” said Michael Schwalb, GM of Data and Partnerships at JW Player. The technology provides advertisers with an unprecedented degree of certainty on whether an ad will be viewable before they place a bid, optimizing ad spend and opening valuable new inventory that would otherwise be excluded from campaigns due to historically low viewability.
#IS JW PLAYER FREE SAFE SOFTWARE#
07, 2021 (GLOBE NEWSWIRE) - JW Player, the leading video software and data insights platform, today announced the company has been awarded patent number US11,102,546 by the United States Patent and Trademark Office (USPTO) for its real-time viewability technology. The patent protects JW Player’s advantage as the only video platform on the open web to provide advertisers with real-time information on whether ads will be viewable on the page
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